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Nicholas Eberstadt's Review of "The Age Curve."

 

The 3 Beacon Blog

How to Profit from the Coming Demographic Storm and Stay Ahead of the Crowd

 

Book Review by Nicholas Eberstadt

August 10, 2009

Many thanks, Nick for "The Age Curve" book review on Amazon!

  5.0 out of 5 starsWanna Read Just One Book On The Topic? This Is It,August 9, 2009
By Nicholas Eberstadt (Washington DC)
Kenneth Gronbach has done a terrific job of making business sense out of demographics. His focus in this book is the US market--and the sometimes surprising impact that population changes can have on markets, investments and company prospects. Demographic fundamentals may not always be decisive here--but boy, when they do matter, they they can matter big-time! And people who do not get it are left hanging out to dry...

"The Age Curve" is a very shrewd book, written in a funny, unassuming style that has the semi-miraculous effect of making demographics interesting to a broad audience.

It is a great read for any curious generalist--and it should be required reading in the boardroom for every company merchandising consumer products large or small, especially in these difficult times. (Memo to GM and Chrysler: if you guys understood Gronbach's message, you might not be bankrupt right now..)

Nicholas Eberstadt, a political economist and a demographer by training, is the Henry Wendt Scholar in Political Economy for the American Enterprise Institute for Public Policy Research. He is also a senior adviser to the National Board of Asian Research, a member of the visiting committee at the Harvard School of Public Health, and a member of the Global Leadership Council at the World Economic Forum. He researches and writes extensively on economic development, foreign aid, global health, demographics, and poverty. He is the author of numerous monographs and articles on North and South Korea, East Asia, and countries of the former Soviet Union. His books range fromThe End of North Korea(AEI Press, 1999) toThe Poverty of the Poverty Rate(AEI Press, 2008).

Posted on Thursday, August 13, 2009 at 10:56AM by Registered CommenterKenneth W. Gronbach | CommentsPost a Comment

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