Changing Demography and Your Future

“Fast and Furious” Wake-up Call

The movie "Fast and Furious 2009" is breaking box office records. No surprise there. I forecast this in 2003 in my book "Common Census" when the leading edge of Generation Y was just starting to drive. I covered the subject in detail in my 2008 book "Age Curve". I stated that Detroit had missed an obvious cue spelled out in the overwhelming popularity of "Fast and Furious 2001".The huge new market for cars, Generation Y, is not going to buy the latest mutation of the SUV. What are they going to buy? Small light weight rocket fast Asian cars. Watch both movies. The continuity is on the money. I know because I spent the better part of the Summer of 2007 filming Generation Y hot-rodders. Japanese automobile sales are going to spike. If Detroit can get their act together and build what Generation Y wants they can power out of this crisis without a crippling bailout.

There is more, a lot more. Really more than I can cover here. Generation Y is about to overwhelm the US highways driving the fastest cars ever made. The AAA tells us that the chance of dying in an accident in a small car are twice that of an SUV. In addition, as the Baby Boomer Harley riders begin to fade into oblivion, there will be a sea of male Generation Y Sport Bike enthusiasts trying to kill themselves on machines capable of 200 mph (not a typo). In short we have a huge young high accident risk population/generation headed right at us and no is talking about it. Public Safety/police need to start preparing now because believe me they are not going to catch these kids with their anachronistic Ford Crown Victorias or existing technology. Hospitals, trauma centers and emergency workers are going to get caught flat footed by a dramatic increase in traffic accident victims. People needing organ transplants will see a surge in availability. Car insurance rates that have been stable for the last twenty years because of the small number of young drivers (Generation X) could double and triple. The United States healthcare crisis is about to be sucker punched. Auto body shops franchises like Maaco and parts stores like Pep Boys should see a surge in business.

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